As an exquisitely green project, the challenge here was to bring in the elements of nature, wholesome living and environmental sustainability within not just the communication but also the design, look and feel of the brochure!
Where there’s nature, there’s the ultimate balance. In such a world one can 'Pause' enough to keep life relaxing, 'Play' enough to keep it exciting and 'Stop' once they've found our perfect place for these two. With this thought as the foundation, the idea of Pause-Play-Stop was devised for Lakewood Estate that would uniquely depict the amenities of the project in the light of how it affects the resident's life — in terms of slowing it down and speeding it up, and thereby giving them the perfect home to stop at. With nature-centric colours used in the brochure & for cover & minimalistic icons denoting the theme, the green oriented essence of the project was maintained!