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Ad Series

The Brief

The challenge was to portray the brand's prime communication of 'AVO on, Tension out.' in an innovative way which would also portray the utility of the product in daily life.

The Arham Way

The simple yet memorable route of "Switch & Shift" was taken where the first word instantly creates a connection with the product and the second word denotes a change to a better quality of life — thereby positioning the brand effectively!


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