Lakewood, a unique real estate project in its own right wanted to communicate to prospective customers about the project and its highlights in a different way, so as to remain memorable.
The Arham Way: What does balance look like in urban life? To 'Pause' enough to keep life relaxing, to 'Play' enough to keep it exciting and to 'Stop' once you've found your perfect place for these two. With this thought as the foundation, the idea of Pause-Play-Stop was devised for Lakewood that would uniquely depict the amenities of the project in the light of how it affects the resident's life — in terms of slowing it down and speeding it up, and thereby giving them the perfect home to stop at. With minimalistic icons denoting the theme, the end result was interesting enough to hold attention for long!