Magazine Ad

The Brief:

To communicate the necessity of using power backup in workplaces, without blatantly showing the product.

The Arham Way:

By creatively using the plug points [directly connected to power] to denote a worried and happy face [hence indirectly denoting results], it was conveyed how by opting for AVO, their worries can change into smiles in the workplace, by ensuring uninterrupted power supply.


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